Article Guide

The purpose of this article is to walk a prospective customer through the whole process of what it is like to order cabinets from us –GarageCabinets.com

The customer I am sending you has sent us pictures of his project done with our cabinets. The goal is to explain what the process was for our client. After we explain how the client did it, we want to move a reader to start designing their own garage cabinet layout. This article will inspire them to try out the online design tool. Make sure you include that it is very user-friendly, but if they need help along the way, there is a project manager always happy to assist.

Example – This article is from one of our other websites, this gives you an idea of what we are looking for https://www.garagecabinets.com/best-garage-storage-cabinets/

Company name to use: GarageCabinets.com

Website where the article will appear: garagecabinets.com

When you send back your written blog post, make sure it also includes the following:

Keyword: This is the word you will write around. Your article must be all about the keyword. A list of keywords can be found in the content creation folder dropbox called “garage storage silo NEW”. Keywords will help you link back to other articles written about the word. This brings more traffic in to the website.

Title: The title must include the keyword. This gives more weight to the key word. Focus a lot on the title. It’s what’s going to attract the reader and make them read the article. Have the title be short and concise.

Meta description: This is a small snippet of what the article is about. The meta description is what appears in google search. It is no more than 155 characters. The meta description gives a tease to the blog post but doesn’t give too much away. Also, include the key word in the description.

Excerpt: This is a short summary of what the article is about. Don’t give too much away. What you want to do is get the reader’s attention and have them want to read more. The excerpt shows up on the blog page.

Yoast SEO takes in a lot of things into consideration when ranking the blog post. When writing the article make sure it has the following:

• 700-1,000-word article
• Key word must be used in the first sentence of your blog post.
• Linking to other websites. Give credit to the website you found your information. Especially if you are using statistics. Also, link back to some of the articles that are on garagecabinets.com. This brings in more traffic to the website.
• A lot of transition words
• Passive voice: This is formed by making the object of the sentence into the subject of the sentence. The subject receives the action.
• Paragraph length can not be too long. Your sentences should be short and simple.
• Very easy to read
• Key word should be mentioned a minimum of 3 times throughout your blog post.

Background information about ordering on GarageCabinets.com

Customer comes to website to purchase garage cabinets, slat wall, garage vacuum, overhead storage or slat wall accessories.

They use the online Design Tool to plan out their purchase. They can enter the size of their garage and cabinet models will appear all according to the size of their garage.

They can save their design for the future or order after they are finished. If they save the design, they are sent emails afterward asking if they need assistance with their design.

If they order, our Project Manager contacts them to confirm their order and make sure they have all they need to install the cabinets. We do our best to avoid errors on either end.

No order is processed without contact from us to confirm it is correct before billing and shipping.

After the order is processed, we custom build the cabinet configuration to the customer specs -colors, cabinet sizes etc.

The order is shipped out via UPS Freight within a week after it is submitted.

The order arrives neatly shrink-wrapped and crated on a pallet with complete installation

Instructions come with the cabinets and there is also an online video available for more in depth explanation.

Cabinets are pre-drilled for a speedy installation process.

We are available for questions at all stages.

Customer satisfaction is #1

We offer a 10-year warranty.

Feel free to read our previous articles to get an idea of how our company works or how the blog posts should be written.

Pictures

You will include as many pictures as you can. If there are a lot of pictures, it’s most likely that the reader will stay longer. Everyone loves pictures. If you are going to use pictures that customers have send us. Please edit them on photoshop and add the logo of garagecabinets.com. You will add a white box across the image and the logo will always be on the bottom right hand side. You can find the logo in the content creation folder in dropbox.

If you need to download additional photos, you can download them at https://depositphotos.com/home.html. You do not have to put the logo on these pictures.

Use photos accordingly. Take any opportunity you can to add pictures to make it more visual.

Use previous blog posts as reference.

Ending a blog post

When you are wrapping up your blog post, make sure it flows right into them starting their online design. At the bottom on each blog post there will be a banner that tells them to start their online design. Look at some of our blog posts to find out what I am talking about.

Posting a blog post

Before you post your blog post, there are a couple things you need to do first.

Layout selection

When you are in the blog post edit, you must make sure you change the layout selection. The layout selection is on the top right-hand corner. Your options will be the following:

• Post – left column – Makeover Guide
• Post – left column – Slatwall
• Post – left column – cabinet brochure
• Post – left column – Flooring
• You will choose one of these 4 layouts depending on what your article is about. If you write about why the best option is epoxy flooring, then you will choose the flooring layout.
• A call to action about flooring will show up on the top of your blog post when submitting the layout.

This is an important step to take. This makes the article look well put together.

Yoast SEO premium

The Yoast SEO will allow you to make changes on what will appear when you article shows up on google search engine. You will be able to see a snippet preview of what will show in google. You want to edit that and make it attractive and easy to read so more readers can click on our link. So, edit the snippet.

SEO title: This will automatically fill in for default of whatever you put as your article title. The only thing you have to do is delete SITE TITLE & SEPARATOR

Slug: This is what your URL is going to be. You will put the keyword you were given. For example, my key word is garage tool storage so for my slug I will put garage-tool-storage.

Meta description: You want to make sure you put the meta description you wrote at the beginning of this guide.

*All the lines have to show green. This is an indication that yoast that everything is good.

Readability Analysis: Yoast “reads” your article and tell you what needs to be changed or what is good. Always come back to this and make changes accordingly. This is a tricky thing to nail on, so it will take some time to get it to a green light.

Focus key word: You will type in the key phrase of the article. Ignore the synonym part. Under focus keyword, it gives you an analysis result as well. Look at it and see what needs to be changed. This has to be a green light as well.

Excerpt: Fill this in with the excerpt you have from the beginning of this guide.

Social media tab: Underneath the stop light there is a a social tab.

Make sure that the facebook post looks good and that the picture is in the post.

Categories:

This will determine what part of the website the blog post will appear on. There are 3 categories you have to be aware of.

• Garage storage ideas:
• Garage storage systems
• Features

This is all based in your key word. Double check under what category your keyword is in under the mind map.

Every blog post will have to be in features. Features means it will be promoted on Facebook. We want all our posts to be promoted.

Since you will be selecting two categories for all blog posts, you need to assign either the garage storage ideas or systems as the primary category. The features category should never be primary.

Tags: There are numerous tags that can be applied to the blog post, but you will be selecting only one of the following. This is another call to action that will appear all the way at the bottom of your blog posts. Choose the ONE according to the topic of your article.

• GMOG: This is an abbreviation for garage makeover guide. This guide includes pictures of other clients and their work. It also shows what garagecabinets.com has to offer. Slat wall, slat wall accessories, and tips.
• Slatwall: This has information about only slatwall. So, if your article is only about slatwall, you might want to add the tag “slatwall”
• Flooring: Use this if you are talking about garage flooring in your blog post.
• Catalog: This is a little brochure that talks about garagecabinets.com and a little bit about the options that they have on our website. Doesn’t explain as much as the GMOG

Featured image

This is the picture that people on facebook will see when the article is posted, and it will also show up on the categories page you selected. The featured image must be resized to 740x390 pixels. There is a template in dropbox called “FB FEATURE SIZE”. It’s a photoshop document that has the measurements already. All you have to do is drag the picture in the document and place the picture correctly. To make the picture bigger to fit the measurements, press and hold the ALT key while dragging the picture at the same time. Don’t let go of the mouse until you stop pressing ALT. To save the document just do save as” that way your picture doesn’t save to the measurement template.

All the way at the bottom of the editing page, on the right side there will be a yoast internal linking. This is telling you all the articles that you can link to that could make sense with your article. Try to link as many as you can.

After you have doubled checked all the above, it is ready to publish. After you publish the article, make sure that you go back to mind map and fill in the key word phrase into green. After you have done this, email Josh at joshmango@gmail.com. Let him know that a new article has been published.

Posting blog on Houzz.com about a customer

Every blog post written will be published on our Houzz account.

First step

On the top right-hand corner of Houzz you will click on “your Houzz” and the logo of GarageCabinets.com

Second step

When your Houzz homepage pops-up, you will see all the projects that we have done and have uploaded on our Houzz account. All you have to click is on “New project”. This will open a new page.

Third step

When uploading a new blog post, you will always create a new project. When choosing this project, a list of things to fill out will pop-up. You will fill each of the boxes as follows:

• New Project Name: You will type in the exact title the blog posts have
• Project address: You can find this information on Shopify. Type in the exact same address as it appears under the client’s info.
• Category: Choose Spaces
• Styles: Fill this out at the best of your ability. It doesn’t have to be accurate.
• Link to website: leave the default
• Keywords: Use as many keywords as it allows you. There are no exact keywords you have to use. Choose words that go along with the project. Some you might want to use on all the projects are garage cabinets, garage storage cabinets, garage storage ideas, garage storage systems. You can always go back to the keyword map.
• Get noticed on other profiles by crediting other pros on this project: Nothing will be added because all projects are D.I.Y. Only add if the customer told us they had someone help them with other work around the garage.
• Select Photos: You will add all the pictures used in the article. The only ones you don’t have to use are ones that the customer didn’t send. Like renders or screenshots.

Fourth Step

After you have uploaded the pictures, another page will open. This page will let you customize the description.

• Title: Houzz should already put this as default from the first page you typed.
• Category: Garage
• Style: Should also be default
• Country: Default
• Metro: Google the address of the customer and check where the closets metro place is and choose that for metro.
• Link to website: default
• Keywords: Unfortunately, Houzz doesn’t save the keywords you typed from the first page. What you can do is take a picture of the keywords you type in step 3 and just retype them on this blank space.
• Description and photo creds: Copy and paste parts of the article in this space. Make sure what you paste matches the picture. A good way to do it is in chronological order from how it appears in the blog post.
• Budget: $$$$
• Size: You can normally tell the size of the garage by looking at the pictures.
• Type: Same goes for this. Does the garage look attached or detached from the house?
• Specialty: Most of the times it will be workshop
• Number of cars: This you can also tell by looking at the pictures.

Tip: Before you click done, you want to make sure you click on copy data on the bottom of the page. This way you can paste the data for all the pictures. The only thing that changes for every picture is the description.

Fifth step

After you are done with the entire project, it will post. What you want to make sure is that the pictures are in the same order as the blog post. To change the position of each picture simply click edit the project and you will be able to move the pictures around however you want them.

Also, add a picture cover. The picture you are going to put for the cover is the same picture you used as the feature image in the blog post.

Posting blog post on Houzz about tips or tricks

First step

On the top right-hand corner of Houzz you will click on “your Houzz” and the logo of GarageCabinets.com

Second step

When your Houzz homepage pops-up, you will see all the projects that we have done and have uploaded on our Houzz account. All you have to click is on “Ideas book”. This will open a new page.

Third step

When uploading a new blog post, you will always create a ideas book. When choosing this, a list of things to fill out will pop-up. You will fill each of the boxes as follows:

• Enter idea book name: The title of your blog post
• Enter ideabook description: Blog post excerpt then click create

Fourth step

Go back to the idea book category and your new idea book will appear. Double click the new ideabook.

Fifth step

Add the feature image to this ideabook. You will then upload it.

Sixth step

After the picture is done uploading, you will hover over the picture and you will notice a box at the bottom of the image that says notes. You will add the blog post website url. Then you are all done.

Posting a blog post on Pinterest about a customer

Every blog post written about a customer using our products and tips or tricks will be published on our Pinterest account.

First step

On the home page of Pinterest, you will go to the top right-hand corner and click on the GarageCabinets.com logo. This will take you to the Pinterest page of the account.

Second step

You will go under the boards tab and click “Our customers”

Third step

You will add pins to this board. The pins will be all the pictures used in the blog post. You will have to pin one picture at a time. Understand that this will take some time for you to do. Right above where it says “Our Customers” you will see a plus sign, this means to add a pin.

Fourth step

Once you click that button another page will appear where you will be asked to upload picture and enter information.

• Add the first picture that appears in your blog post. Just like Houzz, you will want to upload the pictures in chronological order.
• Title: You will copy the blog post title onto this space.
• Tell everyone what your pin is about: Copy and paste the excerpt from your blog post.
• URL: You will want to add a unique URL to track the traffic that goes into the GarageCabinets.com site. This will allow us to know how much of our traffic comes from Pinterest.
• To create the unique URL you will go to this webpage: https://docs.google.com/spreadsheets/d/1ejuzHTeuoyru3ASuUJzUdYqKn4RSQfT8BPUyKeAwe-c/edit#gid=623617762
• In a blank line, you will copy the original URL of the blog post in cell A
• In cell B you will choose Pinterest
• Cell C you will choose Organic.
• Then you will copy and paste the URL that appears in cell G.
• You will only have to do this once. This unique URL will go in every picture you upload as a pin.
• It is best if you schedule the pins for the next day at 20:00. This is the time where more people are on Pinterest, so they will most likely see the pin.

Fifth Step

Add these pins to other boards as well. Different people follow all your boards. Examples are “Bust your clutter”, “Garage Design”, “Bookcases”. You don’t have to post all the pictures all at once but do publish the top 2 best pictures of the blog post. And yes, when adding these pins to other boards, you will have to do it like any other pin. You can not pin one pin to multiple boards. This will also take you some time so be patient. Everyday you can post 2 or 3 pictures from the blog post. This way you can add fresh content to those particular boards.

Posting a blog post on Pinterest that’s not about our customers

Before you post on Pinterest, you will have to make picture cover for the pin. There is format already established for these. All you have to do is change the picture and add the blog post title. Look at previous blog post pins for an example.

• For this you will need to make an account on Canva.com.
• Create a design. This will direct you to another page.
• Under social media choose Pinterest graphic.
• For template you will type in the search bar “white brown bbq”
• You will choose the first option you get. Modify this so it can look exactly like the other ones on Pinterest.
• For the image you will use the feature image you chose for the blog post.
• You will save it as a PNG.

First step

On the home page of Pinterest, you will go to the top right-hand corner and click on the GarageCabinets.com logo. This will take you to the Pinterest page of the account.

Second step

You will go under the boards tab and click “Blog”

Third step

You will add a pin to this board. Right above where it says “Blog” you will see a plus sign, this means to add a pin.

Fourth step

Once you click that button another page will appear where you will be asked to upload picture and enter information.

• Add the picture you created on Canva.com.
• Title: You will copy the blog post title onto this space.
• Tell everyone what your pin is about: Copy and paste the excerpt from your blog post.
• URL: You will want to add a unique URL to track the traffic that goes into the GarageCabinets.com site. This will allow us to know how much of our traffic comes from Pinterest.
• To create the unique URL you will go to this webpage: https://docs.google.com/spreadsheets/d/1ejuzHTeuoyru3ASuUJzUdYqKn4RSQfT8BPUyKeAwe-c/edit#gid=623617762
• In a blank line, you will copy the original URL of the blog post in cell A
• In cell B you will choose Pinterest
• Cell C you will choose Organic.
• Then you will copy and paste the URL that appears in cell G.
• You will only have to do this once. This unique URL will go in every picture you upload as a pin.
• It is best if you schedule the pins for the next day at 20:00. This is the time where more people are on Pinterest so they will most likely see the pin.

Fifth Step

Add these pins to other boards as well. Different people follow all your boards. Examples are “Bust your clutter”, “Garage Design”, “Bookcases”. All blog posts will be pinned to these three boards as well. You can pin these in the same day.

Continuously Posting

You want every blog post to be used as much as possible, so you will pin the same blog post several times. You will only do this with blog posts that are NOT about our customers. Just like the picture you created on Canva.com. you will create the same picture but with different backgrounds. On the first picture you created, you used the featured image for the pin. Well, you will do multiple of these with different pictures that you used throughout the blog post. This will allow you to trick people that this is a different article when it is the same article just using different pictures to promote it. Use current pins in the Blog Board for reference.

You will post one of the pins you created every 3 days until you used up all the pictures you have created.

Posting a blog post on Facebook

We want to try to make Facebook visual and active. Every time you upload a blog post about a customer, you need to upload all the pictures of the blog post on Facebook. Do not upload pictures that are drawings or screenshots. Upload pictures that are sent by the customer.

When uploading to Facebook:

First Step

Create a new album under photos. Choose all the pictures you want to upload.

Second Step

After uploading the pictures, fill in the following boxes:

• Album name: The title of the blog post
• Description: Copy and paste the excerpt of the blog post
• Location: Put the metro area you chose for Houzz

Third Step

Publish the photo album

Posting a blog post on Google My Business Page

After you publish a blog post you also want to add it to Google My Business page. Publish only the blog posts about the customers on here. You can also upload infographics. It work as a very good visual.

First step

Go to this link https://www.google.com/business/ and sign in on the top right-hand corner. You will use Troy Greenberg’s Gmail account so get the info from him.

Second step

You will choose the GarageCabinets.com site.

Third Step

You will go to the left-hand side and choose the Posts tab.

Fourth step

You will write a new post. You will fill the following blanks like this:

• Add the picture you used for feature on the blog post
• Under “write post” you will coy the excerpt from the blog post
• Add button” you will add the “learn more” and you will paste the blog url onto here.